‘Project Sticker Shock’ targets underage drinking

The Hanover County Sheriff’s Office is proud to announce its participation in ‘Project Sticker Shock’ on February 4, 2017, from 9 a.m. to 12 noon. This youth-led prevention program is designed to support existing – and encourage new – community activism, cooperative efforts and community capacity building to combat underage drinking and its related problems, specifically adults providing alcohol to minors.

The program seeks to reach those persons 21 years of age or older who might illegally purchase alcohol and provide it to minors. Youth will visit participating retailers accompanied by the Hanover County Sheriff’s Office, Ashland Police Department, and members from Hanover County Community Services. They will place prevention stickers on multi-packs of beer, wine coolers, and other alcohol products that might appeal to underage drinkers. The stickers display a warning message about the penalties for purchasing or providing alcohol to minors.

The program represents a partnership between youth, licensed establishments, concerned parents and community members, prevention professionals, and law enforcement with the goal of educating persons 21 and older of the underage law and raising public awareness about underage drinking.

The Virginia Department of Alcoholic Beverage Control, through a federal grant from the U.S. Office of Juvenile Justice and Delinquency Prevention, provides funding for the program.

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